Agenda

Cutting Edge eCommerce Conference Coming to NY this November 1 & 2

Ecommerce technical development, management and business are fully dependent on each other. Meet Magento New York 2018 will be reuniting business and technical tracks with amazing speakers coming your way.

From the latest developments in Magento and ecommerce, to what that means for merchants, we’ve rounded up top experts in these fields. Network, join the
community, learn from experts, and enjoy the great experience that is Meet Magento. This year is shaping up to be the best year yet for Meet Magento NYC, mark your calendars.

**This schedule is subject to change.

These topics have been selected and approved for the 2018 Meet Magento New York Conference. The full two-day schedule will be coming soon.

Work side by side with Magento Community Engineering team members on small projects with potential to be included in the Magento 2 core. Lunch and dinner will be provided.

Menu: breakfast wraps (spinach and egg, bacon, egg and cheese), yogurt parfait – vanilla & strawberry, sliced seasonal fresh fruit.

Stage: 2
A few years ago, Magento merchants often received the majority of their traffic from Google organic search results. Now many merchants are noticing their organic traffic is flat or even declining. The reason is that Google is shifting that traffic to competitors who are willing to pay for it. In this session we’ll explore what Google is actually doing, and consider some strategies you can use to navigate this reality and generate profitable growth for your ecommerce site. Takeaways will include concrete steps you can take to determine what is going on with your company’s search traffic, and suggestions for how to scale up total search traffic in the future.

Stage: 3
Migrating from Magento 1 to 2 is a great opportunity to provide a much better user experience and to renew your ecommerce platform and make it ready for the future. It can also bring many challenges, especially for bigger and comprehensive projects. A good migration strategy, planning, and of course the right project management approaches are a necessity. We’ll show you the real world example of the migration of hallhuber.com, one of the biggest fashion clients for Magento in Germany, what has to be considered within a migration project, and show what can go wrong and how backstrokes can be handled and can be converted into opportunities.

Stage: 2
In this talk, I will an extensive and complex project that we recently completed. We will explore the factors that made it a success: factors we call Maverick Commerce. These factors break down to being fluid, being kinetic, being transparent, and being decisive. We will examine these factors and their results. It’s really about people as much as it is about technology, and that’s how we approach eCommerce.

Stage: 3
Get the most out of your data by making MySQL do the heavy lifting. This live coding exercise will demonstrate crosstab queries to transform row data into columns and building materialized views to flatten the customer eav model. The methods used can be employed across a large variety of transnational data to simplify reporting tasks. Benefits of using SQL over programatic reports, Building a crosstab query view to flatten the customer eav model demonstration, Optimizing reporting by simulating a materializing view, Making a materialized view fast refresh, Crosstabing a crosstab for sales data by data and region

Stage: 2
The presentation begins with how people discover new music…there are various ways we discover music; commercials, lobbies, films, friends, apps, etc. Next is a discussion of the different ways that newly discovered music will get USED, in various aspects of life – physical, spiritual, etc – on various platforms – car, phone, Alexa, etc. Finally, we will dig into how music can be engineered to become addictive . and what those key ingredients are?

This leads to how this process can be applied in your recruitment of future addicts. Empathy is sprinkled throughout the presentation.

Stage: 3
Redis is generally considered the best-in-class backend for cache and sessions storage in Magento. As such, it’s worth your time as a developer to learn about it. This talk starts with the basics, progressing through intermediate and “expert level” tips gained from years working with Redis across dozens of Magento 1 and Magento 2 production deployments.

Stage: 2
With the “always-on” nature of digital business, studies show that more than 40% of all workers face high stress in their jobs, negatively affecting their productivity, health, and family stability. Building on recent news headlines, this talk will show work life balance and well being is now a critical topic of organisations of all sizes in all parts of the western world. Through her personal experience as well as case studies from companies who put in place disruptive approaches, we will discover a palette of what’s possible and what impact it has on individuals, businesses and societies. To make is more relevant and unique to the Magento Community, a panel will share their challenges and tips to maintain good quality life while offering top notch service to their clients, tips on where to draw the line when you run a family business and consideration around Mental health.

Stage: 3
To increase code quality in Magento extensions, various professional Magento extension developers have gotten together in the form of ExtDN leading to various new initiatives like improved PHP CodeSniffer rules, PWA component standardization, extension interoperability and much more. Using this data we created a list of best practices and while the feedback on these best practices was good, it was often misunderstood. In this talk I will discuss the more difficult choices regarding best practices, like composer versioning, PHP 7 type hinting, new Magento features and much more.

Stage: 2
To support ongoing growth, every SMB retailer, merchant and entrepreneur needs to call upon the right marketing strategy at every stage of the business. However, marketing strategies are not one-size-fits-all. In fact, it’s imperative to call upon different strategies at different stages of the business. Pursuing the wrong marketing approach at the wrong time can seriously jeopardize expansion. On the other hand, capitalizing on the best approach at the most fitting time can pay off exponentially. Yet, with so many channels and tactics to consider, many SMB retailers and merchants struggle to know where to focus their resources and attention. Recognizing this, Springbot partnered with FitForCommerce to better understand these challenges and the best approach at every stage of SMB eCommerce growth. Combining extensive research with firsthand perspectives from industry experts and consultants, Springbot developed a keen understanding of effective growth strategies. These insights led to the creation of a four-stage eCommerce marketing maturity model, as covered in our first eBook in this series (https://www.springbot.com/ecommerce-marketing-maturity/), as well as an interactive quiz (https://www.springbot.com/marketing-maturity-model-quiz/) designed to help you figure out where you are on the maturity path. In this presentation, Springbot shares the strategies behind each stage in the maturity model, providing a step-by-step blueprint for marketers looking to systematically contribute to their company’s growth. Join our speaking session for details of the strategies behind progressively achieving higher levels of eCommerce marketing maturity.

Stage: 2
PageBuilder is a great tool if you understand its capabilities and how to use it. In this talk I will dicuss the PageBuilder architecture: big picture, configuration, main entities, different types of converters and how 3rd party developers can use PageBuilder to bring merchants experience they want (how to customize PageBuilder by adding new content types and how to customize existing content types by extending them and using appearances).

Stage: 2
This talk will cover how to compete with Amazon shipping. Expect to see lots of facts/figures and real life scenarios from our customers and our actual personal experiences.

Stage: 3
This presenation will show up-to-date ideas and new methods in development, operations, and deployment fields that improve existing practices for Magento for developers.

Stage: 2
Accessibility in e-commerce is required to make our products available for all users. We should prioritize this aspect as much as other factors like responsive design, performance, SEO or UX. In many projects, accessibility is often overlooked due to budget constraints, or omitted during project maintenance. In my presentation I will focus on the advantages of implementing accessibility from a business perspective, and I will demonstrate how both disabled and non-disabled users can benefit from an accessible website, why we should care, and thereby increasing conversion for businesses.

Stage: 3
Divante has completed their first project ever that achieves much more than typical PWA offline caching and makes eCommerce fully offline-ready. In this talk, we will share our ideas on Vue Storefront and how we used Vue.js and Progressive Web Apps features to make our own eCommerce rocket-science. We will focus on the problems we faced and how we handled them in VS.

Stage: 2
A proper enterprise-grade eCommerce project is an expensive endeavor. Because of the work that goes into it, I often see businesses launching minimal viable products. They focus on the obvious big picture things like a new design that everyone sees. However, in their rush to get into production they often times skip the details that makes a site successful. In this talk I will discuss the top 6 things you are not doing on your Magento site that are costing you money.

Stage: 3
This presentation will cover five core areas: Research findings, Optimising Search performance, Measuring Search, Search and UX, Taking search to the next level.

Stage: 2
With retailers focused primarily on selling, rather than on solving problems for the customer, there is a clear requirement for retailers to re-focus their resources onto technology-led innovations
For example, as one of the largest and most powerful retailers worldwide, Amazon has consistently made great use of technology while innovating to stay ahead of the game. Much of its success can be attributed to providing its customers with the most on-trend products, on demand and at competitive prices.

The advent of e-commerce at a time when consumers are feeling squeezed has created a perfect storm for bricks-and-mortar retailers. This is a hyper-competitive share chase, in which there are only three ways for retailers to win: driving the number of site visits, or growing the size of the basket, or both. All the more urgent, then, that retailers develop strategies to respond to the fact that the growth of the new e-commerce channel is bound to shift a higher percentage of trips online as the channel matures. In a sense, the urgency of innovation now simply represents an intensification of a perennial challenge. Innovation is always crucial in a world where mass retailers generally offer the same product range as their competitors, and retail store density in the developed world makes switching easy.

Amazon however, is continuously making incremental changes to its online retail platform. By updating and adding to its product lines, its customers are quickly able to find what they want, and to purchase it at a competitive price. A future-focussed strategy makes the online retailer a disruptive innovator. So, how can other retailers keep up?

This presentation aims to discuss the challenges retailers face when trying to innovate and in the presentation I will outline some merchant examples such as Amazon which will explore the innovation topic in more detail. I will present both sides of the innovation story ie what can go well and what can go wrong and why its important for retailers to find the right balance ensuring that the customer is at the heart of their business decision.

I aim to share experience on such range of retailers so that there is something relatable for all types of merchants attending.

Stage: 3
A Continuous Delivery Pipeline as code is key to helping you ensure longterm maintainability. Treating your pipeline as code helps you version it in your SCM of choice, makes changes easily traceable and lets anyone on your team make required changes. In this session I will show you how we build and maintain our Continuous Delivery Pipeline using tools like GitLab CI, Docker, Nexus and Traefik. Together we will take a deep dive into the GitLab CI Build Pipelines to build and deploy docker containers to dev, stage and production environments.

Stage: 2
The presentation will highlight the case study of how we got Samsung’s website to live status in just 68 days back in 2016. We will also cover the challenges and approach of working with enterprise companies like Samsung and porting their legacy website into Magento. The website holds B2B, B2C, and Business2Employee sections along with complete integration with their ERP and Warehouse management system. The presentation will also highlight how we are supporting them since last 2+ years with regular maintenance support, regular feature addition, maintaining the infrastructure that goes into running the website with around 1500+ visitors at any given moment of time. The presentation will briefly touch about the migration plan of this website to Magento 2.

Stage: 3
This talk will cover how to improve ticket sales and user visit management for theme parks using Magento Commerce. In this session, we will explain how Parques Reunidos has improved their business using Magento Commerce. A true case study that explains the benefits of M1 to M2 migration. Upgrading and the natural transition to Magento Commerce from Magento Open Source. Change the business process to improve performance and ticket sales per hour. Add value and increase ROI using cross-sell techniques, organizing customers visit to the Thematic Parks.

Stage: 2
The presentation will discuss the history of Industry West and its growth (web revenue grew by 50% in July 2018 compared with July 2017) and how so much of that growth is based on continuing to iterate on UX, add new SAAS and not be afraid to make quick changes, whether it’s with your SI or an ESP.
It’s cliche, but if you want to succeed you can’t be scared to take chances.

Industry West continues to see monthly YOY revenue growth on the eCommerce side in excess of 35%. July 2018’s growth was 50%.
It took us working with 3 SIs to find a fourth we finally liked. So that’s 4 SIs since 2015. That may sound scary but if we hadn’t been willing to make quick changes we wouldn’t have seen the growth we’re seeing.

In the past 18 months we’ve:
* Gone from Magento Open Source to Commerce Cloud;
* Changed SIs;
* Completed more than 100 trello tickets with our current SI;
* Have onboarded a new ESP, new tax calculating SAAS, new shipping calculation SAAS, new personalization SAAS and new search personalization SAAS

All of this has led to documentable increases in traffic, calls, leads, and most importantly sales.

This presentation will discuss the why behind why we made these moves and then how we went about doing all of this without going insane!

Stage: 3
In this talk, I will cover best practices around shopping and dynamic remarketing in detail, with a specific focus on using additional product attributes (such as optimised long description and title fields) and Magento generally to improve performance. The talk will be 50/50 between actionable Magento tips and best practice management. We’ll also talk about best practice for landing pages (creating and merchandising category pages, improving CTAs, using personalisation etc), using Magento BI to asses the lifetime value of customers (and adding additional variables such as first purchase product and category etc) and actually managing data feeds within Magento (and which attributes and fields need to be factored in).

Menu: new york bagels, assorted cream cheese, sliced seasonal fresh fruit, scrambled eggs, bacon, griddled potatoes with sauteed peppers and onions, chia pudding shooters.

Venue: New World Stages
Menu: california wrap (grilled chicken, mixed greens, roasted peppers, avocado, tomatoes), fresh roasted turkey wrap (turkey, havarti cheese, lettuce, tomato), classic italian wrap (ham, prosciutto,
salami, roasted pepper, lettuce, tomato, provolone), trends veggie wrap (julienne cucumbers, carrots, avocado, tomatoes, mixed greens and hummus), tuna salad wrap (house-made classic tuna
salad, mixed greens), paradise salad (field greens, grape tomatoes, sundried cranberries, candied walnuts, feta cheese creamy lemon fusilli pasta salad broccoli, arugula, parmesan), dessert
platter.