Agenda 2020
All information is subject to change.
Select a talk title to view the description.
All times are in the US East timezone.
| Start - End | Business Track | Technical Track | Solutions Track |
|---|---|---|---|
| 9:00-9:05 AM | Event Opening | ||
| 9:05-9:15 AM |
Introduction Marsha Naidoo - MageMojo |
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| 9:20-9:40 AM |
Keynote: 2020 in 20/20 Ben Marks, Magento Evangelist - Adobe Keynote: 2020 in 20/20 Where were you when 2020 happened? When did you realize your assumptions, projections, and business momentum were so thoroughly subject to forces beyond your control? 2020 is epochal: life, industry, and economy for everyone are each inexorably changing for everyone. Let’s look at how we lead ourselves and each other in this moment, and control this change for our future. |
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| 9:45-10:05 AM |
Audit Risk Reality in a Post-Wayfair World Pete Olanday, Retail Practice Leader - Vertex Audit Risk Reality in a Post-Wayfair World While indirect tax may seem a common phenomenon in the United States and throughout the world, it is undeniably complicated. Not surprisingly, many businesses are not managing it correctly. There are literally thousands of state and local jurisdictions for tax in the United States. A company’s sales and use tax compliance is complicated already, so the addition of value added tax (VAT) and goods and services tax (GST) can expose unprepared companies to significant risk. This presentation by Vertex, Inc. will focus on the new world reality facing global retailers who are seeking to minimize risk and uncertainty in their finance and operations. |
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| 10:10-10:30 AM |
Become a Marketing Rockstar by Making Sense of Data Tink Taylor, Co-Founder & President - dotdigital Become a Marketing Rockstar by Making Sense of Data In years to come everyone will be a data scientist – systems will allow us all to crunch and evaluate mass amounts of data at ease and very quickly. The psychology of choice teaches us that choice is an amazing thing, but given too much, it can become overwhelming. All this data means that your jobs isn’t easy at all, but it is up to you (the marketer) to make things easier for your customers. Getting it right means every customer, gets the right message every time across the right channels, driving optimum engagement and ROI making them feel special and you looking like a Rockstar! Join Founder and President of dotdigital, Tink Taylor for this headline session you won’t want to miss as he dives into:
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| 10:30-11:00 AM | Coffee/Networking Break | ||
| 11:00-11:30 AM |
Commerce Marketing Automation with Marketo Nidhi Arora, Marketing Head - Envision Ecommerce Commerce Marketing Automation with Marketo Jeff Bezos used a slightly different analogy when he said of Amazon, “We see our customers as invited guests to a party, and we are the hosts. It's our job every day to make every important aspect of the customer experience a little better.” People still crave personalized shopping experiences. But instead of tailors or seamstresses, marketers are the purveyors of the customer experience. Instead of measuring tape, we use data to make the right suggestions for our customers. And we deliver those recommendations through marketing automation. Automation and the ROI of Customer Experience. Marketing automation isn't exactly an emerging technology. Rather, it's the smart application of this software that's revolutionizing unified commerce. Too many marketers still use automation as a way to push endless amounts of email when it's really a tool for personalizing the customer experience. The items that are displayed on a page, the offers that pop-up on our sites, and yes, the emails we send, are all part of the customer experience. There's an army of statistics that support the ROI of better customer experience, but here's one that stands out: Customers who have excellent experiences with a business will spend 140% more with that business compared to consumers who had the poorest experiences. So there it is. That's a quantifiable value for delivering a better customer experience. But how can you use automation to make strides toward that customer experience? You're not Amazon; you don't have an army of analysts or space-age AI to call on. Never fear. Automation has been around long enough that there are well-established tactics you can use to immediately improve your customer experience. |
Overview of Potential Queueing Systems for Asynchronous Magento Oleksandr Lyzun, Magento Technical Lead - comwrap Tariq Jawed, Senior Software Architect - Adobe Overview of Potential Queueing Systems for Asynchronous Magento
Oleksandr Lyzun, Magento Technical Lead - comwrap Magento has a great framework, which is available since 2.1.0 version and called "Magento Message Queue Framework (MMQF)". Since it first release it was improved from release to release, and a lot of modules and integrations are currently using MMQF as part of their functionality. At the current moment, Magento supports only 2 different queuing systems: own database queue implementation and RabbitMQ. And the main question which appearing more often, is "Which other queuing system are going to be supported by Magento and when?". Goal of this presentation, is to have a look at existing queuing solutions, and try to predict which one could be easily integrated in Magento and be used in near future, and which one we do not need to even think about as core implementation. |
The Strength of Personalization: Harnessing Customer Data to Deliver Exceptional On-Site Search and Navigation Results
Dave Hubartt, Senior Solution Architect - Klevu
The Strength of Personalization: Harnessing Customer Data to Deliver Exceptional On-Site Search and Navigation Results Dave Hubartt, Senior Solution Architect - Klevu The power of personalization in modern e-commerce is uncontested. With online shopping increasing to over 500% in the past 7 months, the competition in e-commerce is fierce and merchants need to pay attention to the finest detail of their user journeys. Discover how to delight shoppers & enhance their experience every time they visit your store by delivering a customized curation of products on a user-by-user basis via on-site search and navigation. |
| 11:30 AM-12:00 PM |
Using Impact Mapping for eCommerce Project Planning and Successful Delivery Beth Shero, Co-founder & COO - Shero Commerce James Cowie, Chief Technology Officer, Shero Commerce Using Impact Mapping for eCommerce Project Planning and Successful Delivery The only constant today is uncertainty. Businesses are figuring out to sell online fast. One thing we know for sure is that when it comes to eCommerce, we all need to be agile. Over 40% of the existing business today may no longer exist in 16-18 months. Therefore, planning and delivering eCommerce projects on time and on budget is of utmost importance. |
The extensibility of Magento Storefront Micro-Services Igor Miniallo, Chief Architect - Adobe The extensibility of Magento Storefront Micro-Services Magento is moving towards service oriented architecture where well known monolith is being decoupled on a set of independent services. Today we will talk on how this decoupling will impact the extensibility of the platform and 3rd party developers who work with Magento |
The Journey of a Fashion Retailer to Magento Commerce with PWA Studio Stephen Stark, CEO - ITG Commerce Ferenc Varga, CTO - ITG Commerce The Journey of a Fashion Retailer to Magento Commerce with PWA Studio The presentation will take the audience through the e-commerce journey of Fashion Retailer Modli and their migration from Magento 1 OS to Magento 2 Commerce on PWA, and their long -term plans for leveraging their new platform to grow their business. |
| 12:00-12:30 PM |
Headless Commerce with PWA and Magento 2.4.1 Eric Erway, Sr. Manager, Product Management - Adobe Headless Commerce with PWA and Magento 2.4.1 Find out more about headless commerce, why it's important and what to expect with Magento 2.4.1 and our product roadmap heading into 2021. In this session, you will hear about how headless commerce with PWA Studio fits into your strategy including case studies, new research, and a product demonstration. |
Community Driven Development: the Inventory and In-Store Pickup Oleksandr Kravchuk, Technical Lead - Vaimo Community Driven Development: the Inventory and In-Store Pickup Oleksandr Kravchuk, Technical Lead - Vaimo Since Magento 2.3.0, the new Magento 2 Inventory becomes a part of the Magento 2 codebase as the biggest community-driven project.What we can expect from the Inventory in Magento 2.4? We are going to talk about new changes in the Inventory in Magento 2.4 and make a deep dive into In-Store Pickup functionality, as a part of the Inventory. |
How to distinguish your Magento agency from all others?! Lessons learned from the Hypernode certification Sanne Bolkenstein, Chief Commercial Officer - Hypernode How to distinguish your Magento agency from all others?! Lessons learned from the Hypernode certification As a hosting company, we aim to partner with Magento agencies to deliver optimal results to merchants: a safe, stable, and scalable solution for blazingly fast Magento shops with growth ambitions. With a network of over 100 partner agencies, we've learned quite a lot about Magento development and the challenges, be it technical, commercial, or organizational, that agencies face when positioning themselves in the Magento market. We took this knowledge and translated it into standards for the Hypernode certification, the only certification on agency level. During this talk, Sanne will introduce you in more detail about what criteria we defined (for instance: a Hypernode certified agency has updated at least 80% of their Magento 2 shops to the latest version within 4 weeks after the release of this version or has installed a security-only patch within 4 weeks after the release of this patch), why we've selected these criteria and how we've defined ambitious, but realistic standards together with our partners. After the introduction of the program, we will go more in-depth. We will give more insights into what distinguishes a Hypernode Certified Agency and share their best practices regarding performance, security, and deployment with you. After this talk, you'll have enough tools and inspiration to get started and become a Hypernode Certified Agency! The talk would be interesting for agency directors/commercial directors, to learn about what a certification could do for your agency and what USP's you can use to distinguish yourself from your competitors. It would also be interesting for merchants to learn about what criteria they should consider when choosing an agency to work with. |
| 12:30-1:30 PM | Lunch! | ||
| 1:30-2:00 PM |
5 Untapped Sources of eCommerce Revenue Hidden in Your Analytics Sina Fak, eCommerce Data & Business Intelligence Consultant - ConversionAdvocates 5 Untapped Sources of eCommerce Revenue Hidden in Your Analytics Sina will be sharing 5 examples of revenue optimization opportunities in eCommerce stores. He will breakdown each example in detail, what it means, and where your audience can look in their analytics to find this information. |
Software Architectures gone wild Jamie Maria Schouren, Chief Strategy Officer - Deity Software Architectures gone wild The talk will be about different software architectures and how they evolved over time. Jamie will talk about: monolithic architectures, headless, microservices and service oriented architectures. On all architectures she will explain what it is, how to use it, and also how not to use it. She will tell the advantages and the disadvantages per architecture and show examples of live websites and live software using it. The talk will be energetic, fast and fun. There will be no boring bullet point list, or a lot of text. There will be a lot of images, jokes, and real life examples. |
Audit Before You Build It: Enhancing Your Pre-Build Assessments to Ensure You Don't Overbuy or Underdeliver Miguel Balparda, Product Manager & Magento Master - Nexcess Mark William Lewis, Founder & CTO - Netalico Audit Before You Build It: Enhancing Your Pre-Build Assessments to Ensure You Don't Overbuy or Underdeliver The complexity of a Magento install ensures two things; one size does not fit all – and that you absolutely, positively, will never enjoy a completely seamless integration. But you can mitigate how many issues you're going to face by doing one thing: assessing their near and long-term goals for growth at the beginning of the process. Whether your client is small or large, technical or non-technical, budget-conscious or rolling in cash, setting them up for success is your number one goal. Not sure where to start or how to make your current assessment process better? Hear from Magento Master Miguel Balparda and Netalico Founder Mark Lewis about the factors you may be overlooking to start and end with a great build. |
| 2:00-2:30 PM |
Ecommerce Advertising: Optimizing for Profit David Deppner, CEO / Founder - Psyberware Ecommerce Advertising: Optimizing for Profit Most of the success metrics used by advertising professionals focus only on ad costs, conversions, and revenue. Why are we ignoring profit margins and the actual impact on the bottom-line? Explore a profit-focused perspective on Google Ads, with practical tips you can use immediately to boost the total profitability of your search and shopping campaigns. |
Downsizing Magento 2 Jisse Reitsma, Owner and Magento Master - Yireo Downsizing Magento 2 Magento offers many great features to both backend developers and frontend developers. But this does not mean that every project requires all features every time. Instead, quite some customization time is spent on making sure that the Magento features are minimalized. This talk gives a walk through on all kinds of handy tips to downsize Magento |
ShipperHQ: Customize Your Checkout to Drive Sales Jared Smith, Head of Sales - ShipperHQ ShipperHQ: Customize Your Checkout to Drive Sales Learn about who Shipper HQ is, and how they can help to drive checkout conversions. Shipper HQ offers a wide range of features and support we offer for all business types and sizes. Discover how Shipper HQ integrates with Magento with a great case study. |
| 2:30-3:00 PM | Coffee/Networking Break | ||
| 3:00-3:30 PM |
The Data around the eCommerce Revolution of 2020 Karen Baker, CEO - ShipperHQ The Data around the eCommerce Revolution of 2020 Karen will be looking into the data ShipperHQ has from last black friday through January and into covid in March - as well how its playing out right now and predictions for this Black Friday and beyond. |
Preflight checks for m2 go live - a hosting provider's perspective Jackie Angus, Director of Support - MageMojo Preflight checks for m2 go live - a hosting provider's perspective This talk will cover a list of items that should be checked or considered before pushing a Magento 2 store live. |
Unravel tax complexity: Avalara's feature enhancements for B2B and global commerce Patrick Neu, Senior Manager, Strategic Partnerships - Avalara Unravel tax complexity: Avalara's feature enhancements for B2B and global commerce Getting sales tax right is easier said than done. With the changing and staggeringly complex nature of tax regulations, businesses are continually at risk of non-compliance. That's the bad news. The good news: the Avalara Tax Compliance Suite has helped over 20,000 businesses address growing tax complexity through automation. Using a robust tax decision engine, Avalara AvaTax determines rates based on 100,000+ taxability rules in 11,000+ taxing jurisdictions and instantly applies them to each transaction within your Magento shopping cart. Avalara maintains all the rates and taxability content on a monthly basis and the extension automatically calls out to AvaTax for the most current tax decision. You can also configure your shopping cart to allow Address Validation to verify, standardize, and correct addresses in North America. In addition to rate calculations, you can set an option to allow Avalara to file and remit taxes on your behalf and integrate with Avalara CertCapture, which allows you to track your tax-exempt customers and documents. |
| 3:30-4:00 PM |
Stick and Stones... A New Way Forward in 2020 Sharon Lambert, EMEA Partner Enablement Program Manager - Adobe Stick and Stones... A New Way Forward in 2020 Starts with some stories, examples, talks about labels, impacts of ignorance and discrimination, effects on the employee, the organization. Strategies we can employ to create a more inclusive and diverse workplace, the benefits and interspersed with research. |
Copy Paste to better quality extensions with ExtDN Sveta Oksen, CEO - Mexbs Kristof Ringleff, Founder and Lead Developer - Fooman Copy Paste to better quality extensions with ExtDN As part of ExtDN's mission we strive to continuously improve the quality of available extensions to the Magento ecosystem. In the past we have provided the guides “The DOs of Magento 2 Extension Development” and “Ten Tips for Secure Magento 2 Development”. We are now following this up with some concrete tools anyone can use with Github in their extension development, no matter if for opensource or internal project use. The presentation will go over our growing list of Github actions that can simply be copied over to provide a starting point for continuously testing extension code or be added as a building block in a bigger continuous integration setup. A wide variety of actions cover static code analysis, performance testing and an environment to run integration tests. |
How to deliver exceptional shopping experiences through payment innovation Melissa Thobe, Senior Product Manager - Klarna How to deliver exceptional shopping experiences through payment innovation During the pandemic, payment technologies have experienced a massive surge. Payments have always been an integral part of shopping online, but how can you use technology and behavioral strategies to truly make payments an enjoyable part of the shopping experience ? If the consumer enjoys an exceptional shopping experience, they'll buy more, buy more often, and tell their friends. During this session, you'll learn how "buy now pay later" services can create an exceptional shopping experience at each stage of the consumer's shopping journey and how to accomplish this with Magento and Klarna. |
| 4:00-4:30 PM |
How New York's Butcher is using Magento 2 to increase conversion rates, increase sales, and streamline operations Brian Essig, President - Creating Digital LLC How New York's Butcher is using Magento 2 to increase conversion rates, increase sales, and streamline operations Learn how we took Magento Open Source and used community available modules to augment functionality and used the flexibility of the platform to develop the business logic that was needed for them. We'll also share some great advice for merchants considering building a store on Magento 2. |
Employing gRPC as the communication protocol for Magento Storefront services Fahd Siddiqui, Senior Manager, Magento Data Services - Adobe Employing gRPC as the communication protocol for Magento Storefront services In an effort to provide higher scalability and performance, Magento has been on the road to reduce tightly coupled components and move more towards the service-oriented approach. As a part of this, the community was introduced to our plans for headless storefront applications starting with the catalog storefront service. While we intend to keep GraphQL as the front-facing API for storefront services, the services themselves will be gRPC services instead of REST or GraphQL. We are converging towards making gRPC the standard mechanism for intra-service communication. This talk will go into why we made this choice and the advantages gRPC brings to the table. We will go into concrete Magento use cases and how gRPC can be employed by storefront services, in the context of extensibility. |
3 Unexpected Ways Sales Tax Impacts Customer Experience Matthew Grattan, VP of Sales & Account Management - TaxJar 3 Unexpected Ways Sales Tax Impacts Customer Experience Sales tax is more than a financial obligation to the states. It's also part of the checkout experience for your customers. Is it possible that pulling in sales tax rates at checkout is negatively impacting your conversion rate? Should you be concerned about accuracy? These are all considerations for the customer experience and questions all eCommerce business owners should be asking. In this session, we'll cover why the technology behind your sales tax solution matters, and how
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| 4:30-5:00 PM | Coffee/Networking Break | ||
| 5:00-5:30 PM |
Growing your Magento Sales Beyond Borders: How to Start the Process of Bringing Your Product to a Global Consumer Krish Iyer, Head of Industry Relations and Strategic Partners - ShipStation Growing your Magento Sales Beyond Borders: How to Start the Process of Bringing Your Product to a Global Consumer This session will outline what the global cross border e-commerce market looks like in 2021 and beyond. Although many US retailers have "doubled down" on selling in the US, COVID-19 is actually the best time to be evaluating how to sell to a global consumer--this presentation will outline why. Specific e-commerce practices and selling channels globally will be discussed, as well as the best consumer categories that should be considered when selling cross border. The merchant in the audience will be able to identify whether their products can sell well to a global consumer, which marketplaces to sell on, which marketplaces have specialized programs in cross border to help US Magento sellers and, most of all, how to get started on day one. |
How to not lose sleep over your PageSpeed scores Wesley Guthrie, Director of Managed Services - Creatuity How to not lose sleep over your PageSpeed scores Weslie will cover the case study of a current client, the problems that PageSpeed Insights are reporting, and how they were able to improve the scores and remove the errors that were reported. |
Taking a Digital Trust & Safety Approach to Grow Your E-commerce Business James Volz, Product Marketing - Sift Taking a Digital Trust & Safety Approach to Grow Your E-commerce Business Over the last couple of months, e-commerce and adoption of digital services has surged. With that increase in usage has come an increase in fraud. E-commerce businesses are now asking the question, how do I continue to grow revenue and brand presence without increasing my risk of fraud? Adopting a Digital Trust & Safety approach to fighting fraud can help e-commerce businesses achieve just that. Join us to learn about new research in e-commerce trends that reveals what the winners are doing and why they are doing it. In this session you'll learn: |
| 5:30-6:00 PM |
Using AI & Community to Scale a Cost-Effective Content Strategy Kyle Wong, CEO & Cofounder - Pixlee Using AI & Community to Scale a Cost-Effective Content Strategy Ecommerce marketers are constantly facing a shortage of fresh, relevant and authentic content. With growing pressure on digital channels to show direct ROI, marketers need scalable solutions for sourcing, seeding and measuring their content. This session will cover the core ways AI has improved to help marketers easily source community content, use that content across all phases of the buying journey, and measure content efficacy in the ways that matter most. |
Future of Assets Management in Magento Olga Kopylova, Architect - Adobe Future of Assets Management in Magento Magento is an e-commerce platform. But, nowadays, products are built of integrations between many other components to create smooth and efficient user experiences. One of such areas is assets management. In my presentation I will cover the vision on how Magento can change to allow smoother integration with external Digital Asset Management (DAM) systems, as well as with external media storage. While integration with external DAM system opens possibilities for the admin to manage assets in totally new ways, integration with external storage allows smoother Magento deployment in the cloud era. |
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| 6:00 PM | End of Day | ||
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